The Challenge

The club needed to launch a digital ticketing system on short notice — one that would:

• Integrate quickly into the club’s existing website,
• Support multiple ticket categories for different fan groups,
• Allow easy, independent check-in without technical expertise,
• And require no external hardware or complex training.

The goal: a fully self-managed ticketing process — from purchase to entrance — without relying on external providers.

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The Solution: Bookingbird – Ticketing, Check-In, and Analytics in One System

With Bookingbird, SC Röfix Röthis found exactly what it needed — a solution designed for the needs of local and amateur sports clubs.

There, fans could easily purchase tickets online.
The club independently set up four ticket categories:

• Standard Ticket
• SK Sturm Graz Guest Ticket
• Senior Ticket
• Ladies Ticket

After completing the purchase, visitors automatically received their digital ticket — either as a PDF or directly added to their smartphone wallet.

On match day, the check-in process was handled via the Bookingbird Scan App, which runs directly on any smartphone.
The team used their own phones to scan and validate tickets — quickly, easily, and without any additional hardware or setup.

Real-Time Insights and Post-Event Analytics

During entry, the organizing team could monitor everything live via the Bookingbird dashboard:

• Number of visitors already checked in,
• Remaining unscanned tickets,
• Real-time visitor flow.

After the match, Bookingbird provided detailed reports, including:

• Total attendance,
• Breakdown by ticket category,
• Gender distribution,
• Average age,
• Revenue statistics.

These insights gave the club valuable data for future event planning and sponsorship discussions — a level of analytics previously unavailable for local football clubs.

Results: Professional Ticketing for a Landmark Match

With Bookingbird, SC Röfix Röthis was able to set up a fully operational online ticketing system in record time — without extra costs or technical barriers.

Key achievements:

• Four custom ticket categories created independently
• Seamless mobile check-in managed by the club’s own staff
• Real-time attendance monitoring during entry
• Post-match analytics with detailed performance metrics
• A professional, fan-trusted online presence

“I’ve organized several events in the past, often using large platforms like Öticket — and it was always complicated.
Bookingbird proved the opposite: ticketing can be simple, fast, and even fun.
The booking page also acted like a mini landing page where we could showcase club information — absolutely top!”
— Andre Meier, SC Röfix Röthis

Conclusion

The SC Röfix Röthis case shows how even amateur and regional football clubs can run professional ticketing — independently and affordably.

With Bookingbird, the club set up the entire system — from ticket creation to analytics — within just a few hours.
It’s a solution that delivers intuitive handling, real-time data, and a professional fan experience.

A true game-changer for grassroots sports — digital, simple, and made for clubs that want to take the next step.

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